Food for Thought Marketing Your Dysphagia Services Viewpoint
Viewpoint  |   June 01, 2002
Food for Thought
Author Affiliations & Notes
  • Caryn S. Easterling
    Medical College of Wisconsin, Milwaukee, WI
  • Stephanie K. Daniels
    Department of Veterans Affairs Medical Center, New Orleans, LA
Article Information
Swallowing, Dysphagia & Feeding Disorders / Food for Thought
Viewpoint   |   June 01, 2002
Food for Thought
SIG 13 Perspectives on Swallowing and Swallowing Disorders (Dysphagia), June 2002, Vol. 11, 27-28. doi:10.1044/sasd11.2.27
SIG 13 Perspectives on Swallowing and Swallowing Disorders (Dysphagia), June 2002, Vol. 11, 27-28. doi:10.1044/sasd11.2.27
Consumer’s today have more available knowledge and, therefore, are more sophisticated regarding medical and rehabilitative services. Even with more sophisticated consumers, many professionals find it necessary to market their services. Television and the Internet are now prime modalities for physicians and other professionals to market services. Speech-language patholo-gists must also market their specialty services in order to perpetuate referrals. Speech-language pa-thologists should be the preferred professional referral for those patients with dysphagia. If however, this is not the case, marketing the professional training, experience, and skills you possess may assure your referral base or substantially increase it. Marketing may appear to be a daunting task. As professionals, we may have less time available at a specific job site and less time to discuss with colleagues and family the service we provided a patient. Other perceived obstacles include a lack of training in proactive marketing strategies and, most important, inadequate communication regarding our successful outcomes to other team members and to the consumers of our professional service. Because dysphagia practice has become such a large portion of our caseload in every practice setting, other professionals have taken an active interest in this “market share.” We can no longer just be visible in our worksite to receive the referrals. We must project our training and expertise in the results of each case we evaluate and treat and be active on the team that decides the patient’s care plan. The times have changed and we must use marketing techniques to retain and expand our market share in dysphagia.
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